Growth-Powered
Equity Value Creation
For limited partners, private equity funds and portfolio CEOs.
thrv (pronounced "thrive") is an Independent Sponsor making investments in private technology companies. We create equity value for portfolio companies through product innovation using our proprietary Jobs-to-be-Done (JTBD) method and patented software.
For Limited Partners
We source investment opportunities for our limited partners from private companies on our platform and in our network where the controlling private equity sponsor needs to sell because of their limited fund life. We create special purpose vehicles for limited partners to invest in our portfolio companies. And we create equity value by driving accelerated growth and multiple expansion through new product innovations.
Learn more about our software, our value creation process, our value creation method and our value creation team.
For Selling PE Sponsors
We acquire technology portfolio companies from selling PE sponsors, and we work with selling PE Sponsors to help them exit. We make portfolio companies more attractive to buyers by using our platform and method to build product innovations that accelerate growth and generate multiple expansion.
Learn more about how we identify the optimal product strategy and size the market opportunities we target to accelerate growth.
For CEOs
We work with portfolio company CEOs to build new product innovations that accelerate growth. We use our method, process, platform, and team to create the product strategy, build the roadmap, develop the new product, and go to market.
Learn more about how we identify unmet customer needs to target, and how we build product roadmaps to accelerate growth and create equity value.
JTBD Starting Point
Step 1
We identify the target customer’s unmet needs in their JTBD. We size the growth opportunity and identify the optimal target segment using the customer's willingness-to-pay to get their job done.
Key Metrics We Improve
Prioritized Unmet Customer Needs, Increased Size of Target Customer Segment and Growth Opportunity.
Our Process
Starting with the target customer’s JTBD from the thrv Database, we identify the unmet customer needs in a portfolio company's market and size the most attractive customer segment to determine the optimal growth strategy to create equity value faster and with less risk.
Case Study
thrv identifies critical market growth opportunity for Biscom.
CASE STUDY : Biscom
Understanding our customer’s problems with their job-to-be-done in contrast to their problems with our product uncovered actionable growth opportunities the company would have otherwise missed.
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Cici Zheng
Partner
ParkerGale
(Biscom PE Sponsor)
Sales Optimizations
Step 2
We improve a portfolio company's lead qualification and sales messaging to close more deals faster.
Key Metrics We Improve
Improved Lead Scoring, Increased Close Rate, Reduced Time to Close.
Our Process
thrv analyzes the value a portfolio company's product features deliver against the target customer’s job-to-be-done and the competitors. This analysis enables the sales team to quickly score leads more accurately and focus their sales efforts on leads with a much higher probability of closing a profitable deal.
Case Study
thrv helps Oversight close more deals faster against a larger competitor.
CASE STUDY : Oversight
Once we focused our sales messaging on the job beneficiaries and their job-to-be-done rather than job executors and our technology, we won 4 out of 5 competitive deals against a large enterprise software company.
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Manish Singh
Chief Operating Officer
Oversight
Marketing Optimizations
Step 3
We improve a portfolio company's marketing messages to generate higher conversion rates and more qualified leads.
Key Metrics We Improve
Increased Marketing Qualified Leads, Increased Conversion Rate, Decreased Cost Per Qualified Lead.
Our Process
Using our analysis of a portfolio company's product against the target customer’s job-to-be-done, we review the existing messaging and identify improvements that will better resonate with the unmet needs of the target customer segment. We write and test new messaging to improve conversion rates across a portfolio company's funnel.
Case Study
thrv helps MSI Data drive a 10x increase in click-through rate on ads.
CASE STUDY : MSI
thrv's insights into our market and their Jobs-to-be-Done framework dramatically improved our marketing performance and gave us clear targets for prioritizing our product roadmap.
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Geoff Surkamer
Chief Executive Officer
MSI
Product Innovations
Step 4
We create product roadmaps and develop product innovations to accelerate a portfolio company's growth with new features customers are willing to buy.
Key Metrics We Improve
Accelerated Revenue Growth Rate, Improved Product Development ROI.
Our Process
Using the unmet needs of the most attractive customer segment in a portfolio company's market, we generate and prioritize features in the product roadmap to significantly increase the likelihood of revenue growth and decrease the risk of failure. We generate, develop, and launch new product innovations that increase the likelihood of accelerating a portfolio company's growth rate and increasing its equity value multiple.
Case Study
thrv helps AutoQuotes generate 30% of new bookings from new product features.
CASE STUDY : AutoQuotes
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
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Jim Contardi
Chief Executive Officer
AutoQuotes
Equity Value Creation
Step 5
We align a portfolio company's product, marketing and sales teams with the customer's unmet needs to create superior equity returns faster and with less risk.
Key Metrics We Improve
Accelerated Long-Term Growth Rate, Increased Market Share, Increased Exit Multiples, Superior Equity Returns
Our Process
We execute our JTBD method with our software, process, and platform. We work with portfolio companies to design new innovation processes using new technologies that get the companies on track for growth-powered equity value creation.
Case Study
thrv helps Target beats Amazon, accelerates revenue growth and increases NPS 20%
CASE STUDY : Target
Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.
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Matt Bjornson
Director of Product
Target
Learn How To Use JTBD To Grow Faster
Our Executive White Paper details our JTBD method. In just 15 pages, it explains what JTBD is, how to use it, and why it is valuable. You will learn the details of how JTBD accelerates your growth, increases your valuation multiple, and generates superior equity returns faster and with less risk.
