We build agentic products that get your customer's job done

thrv combines our patented Jobs-to-be-Done method, the thrvAI platform, and a team of JTBD and AI experts.

Our Story

For over three decades, our team has been focused on one thing: creating new products that create real value for customers. Since 2013, our team has worked at and with leading global corporations, top-tier venture-backed startups, and leading private equity firms. We have refined our method and built our platform with one mission in focus: creating value for customers through new product innovation.

What do we do?

We create disruption teams with private and public companies who need to grow through product innovation. In addition, we start new companies using our thrvAI innovation platform and grow them as new ventures. With thrvAI, we develop the product strategy for each disruption team, build the new agentic product, and execute the go-to-market plans to scale the disruption team into a new, disruptive business that creates equity value faster and with less risk.

How do we do it?

Our team starts by using our proprietary thrvAI equity value creation agents to identify the market opportunity, unmet customer needs, competitor weaknesses, and product strategy for your new disruption team. Disruption teams are an innovation best practice critical to winning in the age of AI. Our thrvAI agents build v1 of your new agentic product, validate the product with customers, and continuously improve the intelligence of the agents in the product. Our goal is to create more value for customers than any competitor in the market. We use our thrvAI go-to-market agents to generate marketing messages and sales tactics to scale your disruption team into a new, profitable business.

Why is it valuable?

In today's AI world, the agentic intelligence you create for your customers is everything. With our thrvAI platform, method, and software we focus on building agentic product innovations that will accelerate your disruption team's growth with less risk. By keeping your disruption team's product, marketing, and sales aligned with the customer's unmet needs in their JTBD, we increase the probability that your disruption team investment will create more value for your customers than you competitors, generate superior equity returns, and better results for all of your stakeholders.

Our Team

Jay Haynes

Founder & CEO

Business Development

Erik Topolski

Producer