Our Software Generates Your Growth

This screenshot shows how the thrv App  organizes your customers’ Job-to-Be-Done into job steps and customer needs. Every job step and customer need is clearly defined in the thrv App. Your team can organize their research and analysis through the Notes icons next to the customer, the job, each job step and each customer need. Your critical research and analysis is quickly available through a single click, which keeps your teams aligned with your customer. This alignment is the key to accelerated growth and equity value creation.

Your Hidden Growth Opportunities Revealed

This screenshot shows how the thrv App enables you to identify and quantify the best opportunities for growth in your market. The bar chart is a display of the amount of effort it takes customers to get each job step done. Higher bars represent unmet customer needs that your team should target to accelerate your growth and create equity value with less risk. The different colored lines are different customer segments identified by groups of customers who all struggle to get the job done in the same way. These are the most valuable customers to target in your market. 

There Is An Optimal Strategy For Your Growth

This screenshot shows how the thrv App quickly and easily identifies the optimal growth strategy in your market. The thrv App prioritizes the most underserved job steps and unmet customer needs that define your growth strategy. The thrv App also quantifies the size of the customer segment to target using customers’ willingness to pay to get the job done better. This is a more accurate way to ensure that your investment in growth will create equity value faster. 

Sell More of Your Product Faster

This screenshot shows how the thrv App enables your team to quickly identify the customer needs that your current product satisfies. This enables your sales team to improve your lead scoring by identifying leads who have the needs that your product can satisfy. It also enables your sales team to improve their tactics by telling a better story about how your product satisfies customer needs better than your competitors. 

Generate More of the Leads You Need

This screenshot shows how the thrv App enables your team to create better marketing messages that will generate more qualified leads at a lower cost. The thrv App puts your customers’ unmet needs front and center as the customer problem your team needs to solve. And it enables your team to describe how your product features solve the problem using quantitative metrics: speed and accuracy. As a result, your marketing team will be aligned with your customer and generate better messaging. 

Build Your Roadmap to Success

This screenshot shows how the thrv App enables your team to assess the growth probability of your prodmap. The thrv App enables your team to assess each feature on your roadmap against the underserved job steps and unmet customer needs in your growth strategy. Your product team will be able to clearly and quickly identify which features will deliver the most customer value and the highest return on investment. This mitigates the risk of failed new product development and ensures that your product team builds features that will accelerate your growth and create equity value faster. 

Get Your Team In Full Agreement

This screenshot shows how the thrv App helps get your product, marketing, and sales teams all aligned with your customer. This is the key to success. Team Agreement is built into the thrv App from start to finish. It helps your team work through disagreements by focusing them on your customer. From identifying your growth strategy and target customer segment to optimizing your sales and marketing and building your product roadmap, team agreement and customer alignment will ensure that your team and your company are a success.