Our most-advanced, fifth generation platform for equity value creation through AI-accelerated product innovation.
Real-time multiple of money analysis
thrv 5 uses our proprietary AI reasoning to analyze a portfolio company’s product roadmap and go-to-market strategy. It calculates the impact of innovation on the most important equity value creation metric: multiple of money.
Accelerated product strategies
At the center of any successful product strategy is the customer’s Job-to-be-Done. thrv 5 uses the customer’s JTBD combined with our proprietary AI to identify unmet customer needs and competitor weaknesses that define the optimal product strategy for growth.
Rational, realistic roadmap ROI
In the age of AI, every company has to invest in a product roadmap to get customer jobs done faster and more accurately. thrv 5 creates product roadmaps that are more likely to satisfy customer needs better than competitors. It estimates roadmap ROI using customer assessments of how fast and accurately the product innovations will get the job done.
Marketing messages that resonate
Every innovation tells a story, and thrv 5 generates stories about customer struggles to get a job done. The hero of the story is the innovation that helps customers overcome their struggles. In a world of information overload, compelling stories are an effective way to generate customer trust, interest, and product trials.
Transform selling into buying
thrv 5 creates sales scripts based on a compassionate understanding of the customer’s struggles and deep empathy with a customer’s anxiety about successful execution of their job-to-be-done. thrv 5 transforms the traditional process of selling to customers into helping customers buy innovations to overcome their struggles.