JTBD-Powered AI Disruption
Stay ahead of your competitors with our Jobs-to-be-Done AI platform for disruption. Someone will build agents to do your customer's job for them. It should be you.
Built and proven with the world's most innovative companies
We have been refining and perfecting our equity value creation method and platform since 2013.
Request Free Access to thrv
Tell us your customer, their Job-to-be-Done, and your email address. thrvAI will conduct a JTBD analysis of your market including unmet needs, your competitors' weaknesses, and an agentic product strategy to win in your market. Fill out the form, and you'll get an email with access instructions.
Intelligence is at our core
Our fifth-generation innovation platform is built with proprietary intelligence to accelerate new product innovation, sales, and marketing. Our mission is to create equity value faster and with less risk by getting your customer's job done faster and more accurately.
What executives say about us
thrv was the underlying ammunition that tripled our growth rate.
What blew me away was within 3 weeks we were thinking differently about how we were doing things at the company. To see immediate benefit just opened everyones mind.
How do we know we want to invest $500,000 in this roadmap? With JTBD, it became obvious and changed our priorities.
Our biggest competitor, Amazon, started copying a lot of the things we were doing. The team was excited that rather than being a follower we were now in a place where we were leading.
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“Life changing for any product professional or product-minded executive.”
Warren St. John
CEO, Patch
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“JTBD has already been game changing for our strategic decision-making and product management process.”
Barry Kelly
Co-Founder & CEO, Thought Industries
“I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team.”
Jim Contardi
CEO, AutoQuotes
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“thrv was the underlying ammunition that tripled our growth rate.”
Dave Lucey
CEO, Biscom
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“We uncovered actionable growth opportunities the company would have otherwise missed.”
Cici Zheng
Partner, ParkerGale Capital
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“thrv has taken the jobs-to-be-done theory and turned it into an actionable methodology.”
Richard Maraschi
Head of Growth, eBay
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“With thrv, we identified customer needs as metrics which we can measure and act on.”
Elmer Almachar
Senior Director Strategy & Innovation, Kellogg School of Management
“This was the best investment that we’ve made for our team. We were really successful.”
Matt Bjornson
Director of Product Management, Target
Our method and platform are proprietary and patented
Systems and methods for job segmentation and corresponding need identification
See patent
Systems and methods for determining product roadmap investment decisions and risk assessment
See patentTell us your customer. We’ll show
you the agentic market opportunity.
You will see a full Jobs-to-be-Done analysis of your market generated by thrvAI. You will see your customer's unmet needs, your competitors' weaknesses, and an agentic product strategy to win in your market.