Discover how to build sustainable competitive advantages by designing low-effort business models that maximize value and minimize operational friction
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Learn how to use customer effort scores to write product copy that connects with real struggles.
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We'll show you how to find a group of customers who will actually buy your product, and how to use JTBD segmentation to find underserved customers.
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Here are 8 signs your company is on the verge of a downward spiral and how you can combine effective product development with Jobs-to-be-Done to save you.
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To help you apply Jobs Theory to your everyday life in product development, we've created a Jobs-to-be-Done worksheet: the “Product Growth Cheatsheet.”
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Product Management is ready for a new approach, one that will have you seeing your customers, your career and your product roadmap in a whole new light.
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Your customer's JTBD and needs within the job don't change. Use them as the basis for annual planning to improve the stability of your product roadmap.
READ MOREWith Pokemon Go's explosive growth, product teams around the world are asking, "What are we going to do with Augmented Reality?"
READ MORELearn how to create messaging that connects by focusing on customer frustrations in each job step.
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While most customer experience professionals track satisfaction scores and Net Promoter Scores, the smartest portfolio company leaders focus on a different metric entirely: Customer Effort Score (CES).
READ MORELearn how we use JTBD to accelerate growth and create equity value faster.
