Job Stories

What Are Job Stories?

Job stories are concise narratives that describe a customer’s situation, motivation, and desired outcome when trying to complete a job-to-be-done. They replace traditional user stories by focusing on context rather than personas or features.

A typical job story format is: "When [situation], I want to [motivation], so I can [desired outcome]."

Example: "When I’m running late for work, I want to order coffee ahead of time, so I can pick it up quickly."

Why Are Job Stories Important?

How Do Job Stories Improve Product Development?

Job stories help teams:

1. Focus on customer needs rather than assumptions about personas.
2. Prioritize features based on real-world contexts.
3. Align cross-functional teams around customer outcomes.

How Can You Create Effective Job Stories?

1. Conduct JTBD interviews to gather insights into customer situations.
2. Use the "When/I want/So I can" format for clarity.
3. Validate stories with real customer feedback.

Why Choose Thrv for Job Story Development?

Thrv helps you craft actionable job stories based on real customer insights, ensuring your product development efforts align with what matters most—getting your customers’ jobs done.

Explore thrv today and start creating better products with job stories!