What Are Innovation Triggers in JTBD Theory?
Innovation triggers are events or circumstances that prompt customers to seek new solutions for getting their jobs done. These triggers often arise from frustration with existing solutions or changes in customer circumstances that create new needs.
For example:
- A parent might seek an educational app after noticing their child struggles with math homework (trigger: frustration).
- A commuter might switch to rideshare apps after moving to a city with unreliable public transportation (trigger: change in circumstances).
Why Are Innovation Triggers Important?
How Do They Drive Market Opportunities?
Innovation triggers reveal moments when customers are most open to adopting new solutions. Identifying these triggers helps businesses:
- Develop products that address emerging needs.
- Position offerings effectively during key decision-making moments.
What Are Examples of Innovation Triggers?
- Frustration: Customers abandon slow or outdated software.
- Life Events: Moving homes creates demand for furniture or storage solutions.
- External Changes: Regulatory shifts lead businesses to adopt compliance tools.
How Can Companies Identify Innovation Triggers?
- Conduct JTBD interviews focused on recent purchase decisions.
- Analyze market trends and external events.
- Observe struggling moments where existing solutions fail.
Why Choose Thrv for Identifying Innovation Triggers?
thrv helps you uncover innovation triggers that drive customer decisions so you can design products that align with emerging needs. Our JTBD tools ensure your solutions are timely and relevant.
Visit thrv today to learn how innovation triggers can fuel your growth!
