February 23, 2022
How Would You Beat Your Ideas?
In this latest episode of the How Would You Beat podcast, we looked at how companies and teams can beat their own product ideas. We explored questions like “How can you come up with even better..
February 23, 2022
In this latest episode of the How Would You Beat podcast, we looked at how companies and teams can beat their own product ideas. We explored questions like “How can you come up with even better..
February 18, 2022
In our latest episode of the How Would You Beat podcast, we were joined by UX and product management veteran, Christian Crumlish. Christian has led organizations and been an individual contributor..
February 4, 2022
In 2014, our CEO, Jay Haynes, analyze Apple using our Jobs-to-be-Done theory to calculate how much Apple's equity value was really worth. At the time, Apple's market cap was $452 billion and, by our..
January 26, 2022
In our latest episode of How Would You Beat?, we were joined by Steven Johnson. Steven is the best-selling author of 13 books about the history of innovation, including Where Good Ideas Come From..
March 9, 2021
Jay Haynes, founder and CEO of thrv, recently sat down and spoke with Phil Terry, founder of Collaborative Gain as part of a product talk. The talk was focused on the jobs-to-be-done (JTBD) framework
March 2, 2021
Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..
January 27, 2021
Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss..
January 25, 2021
In each of our "How Would You Beat?" articles, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We discuss innovation theory and..
January 18, 2021
Welcome to our series, "How Would You Beat?" In each article, we pick a company and talk about how you could use jobs-to-be-done innovation methods to beat that company's product. We'll discuss..
January 4, 2021
Today, people are asking about jobs-to-be-done because it's a trendy topic. Specifically, they're asking, "What is the job?" If you're on a product, marketing or sales team at a company,..