Equity Value Blog

thrv works with product teams to help them satisfy their customers' needs. Critical to this effort is alignment among the teams we work with. They need to be aligned around who..

I’ve spoken to quite a few product managers whose teams and companies have recently adopted the Agile Software Development framework. When we discuss Jobs-to-be-Done and thrv, they are often..

Snapchat launched in September of 2011. Just 2 years later, Facebook attempted to acquire them for $3 billion. A year into their stratospheric growth, mainstream media assumed it was a sexting app...

This week features the third and final installment of our JTBD Product Management: An Education Market Example series. If you haven't read them already, check out Part 1, Part 2, and our Cheat Sheet...

Today, we continue our exploration of how Jobs-to-be-Done helps product managers think differently, drive innovation, and develop new products and features based on the needs of the customer. In our..

Last week we posted our Jobs-to-be-Done (JTBD) cheat sheet. It's a handy guide to help you understand how JTBD differs from traditional thinking, and how you can use the JTBD framework to create..

This is the introduction to a series about how Jobs-to-be-Done (JTBD) can change your product development mindset. Part 1 explains the first five rows of our Jobs-to-be-Done worksheet using the..

It's one of the toughest moments for any company. You've spent time and money, pushed a great team to their limits, and now you are ready to launch a product into the world. You should be proud,..

Welcome to thrv! We're excited you're here and we can't wait to tell you more about our company, our people and our software. Why are we so excited? Because we believe the discipline of Product..