Equity Value Blog

Issue:  Miscalculating Your Real Competitors

Creating equity value in your company comes down to one thing - your ability to satisfy customer needs better than competitors in your market. This is why..

Issue: Incorrectly Sizing a Market Leads to Product Failure

Market sizing is used to determine which markets are worth investing in. Companies use market sizing because they know that even if a..

The goal of market segmentation is to identify a group of customers (a segment) who are different from the whole population. It is a tactic for product, marketing, and sales teams to relate to..

Digital transformation has executives salivating at the thought of being innovative, however it’s clear many of them have misunderstood what it requires to execute successfully. Last month, Harvard..

thrv, LLC (thrv.com), the first and only jobs-to-be-done product management software, today announced that Melissa Burghardt has joined the company as a Growth Partner. For thrv's customers, Melissa..

The latest version Apple's MacBook Pro hit the markets in late 2016, advertised as faster and more powerful than ever. One of its main selling points--the TouchBar--is said to make the device more..

This is Part 2 of two-part series explaining thrv's process for executing Jobs Theory. Part 1 is about customer research you can do to define the right question that will drive your product..

This is a two part series explaining thrv's process for executing Jobs Theory. Part 1: How to Ask the Right Question is about defining the job of your customer, identifying unmet needs, and..

There has been so much written about Product Management recently that NomNom Insights and DataStories did a study of Product Management Content on Medium. We've been doing our best to keep up and..