Equity Value Blog

The Issue: Endless Roadmap Meetings and Too Many Product Ideas

Brainstorming can feel like the wild wild west of product planning. The unpredictability of idea generation sessions can derail..

Coming up with the right set of features for an MVP is a pressure-filled task. If your MVP doesn't succeed, convincing anyone to continue investing in your product (or company) is an uphill battle...

In Jobs Theory, there are three types of jobs-to-be-done your customer is trying to get done - functional, emotional and consumption. Knowing the difference between these three jobs is critical in..

How do you define your market? Is it by the customers you serve? The product you’re building? Or perhaps the category everyone else uses to describe your product?

When it comes to defining a market..

What do you do when you’ve spent the lifetime of your business focusing..